One NAP, everywhere, always, owned forever.
Coaches juggle booking links, course platforms, community tools and invoicing — easily $200+/mo before their first client. Pay-once software turns that stack into a fixed, owned asset.
The tool this job usually means renting is BrightLocal, at $39-59/mo — roughly $468 a year, every year. Citewatch does the job for a one-time $34 — running on infrastructure you control.
Name, address, phone, website and hours as the single source of truth, with multiple businesses supported.
For coaches & course creators, canonical NAP profile pays off between client sessions — and it's covered by the same one-time $34, not metered per month.
11 seeded core and industry directories plus your own custom ones: open the directory, paste what it shows, done.
For coaches & course creators, structured audit workflow pays off between client sessions — and it's covered by the same one-time $34, not metered per month.
Normalizes phone formats, case, punctuation and USPS abbreviations so it flags only real problems as match, formatting only, incomplete or mismatch.
For coaches & course creators, smart diffing pays off between client sessions — and it's covered by the same one-time $34, not metered per month.
One payment of $34 gets the packaged Windows installer, or clone the MIT source at github.com/bensblueprints/local-seo-citation-tracker-mvp and run it yourself for free.
Docker-compose onto a $5 VPS to run it public, or run the desktop build locally with data in your user profile.
Enter your canonical name, address and phone, then work the directory list pasting what each one shows to see exactly what drifted.
Citewatch is $34, once. BrightLocal at $39-59/mo — roughly $468 a year, every year. At $468 a year for BrightLocal, Citewatch pays for itself in about 27 days.
At $468 a year for BrightLocal, Citewatch pays for itself in about 27 days. Citewatch costs $34 once; BrightLocal charges $39-59/mo — about $468 a year. For coaches & course creators, that fixed cost is the whole point: the tool is a one-time line item, not a monthly one.
Yes, Citewatch is MIT-licensed at github.com/bensblueprints/local-seo-citation-tracker-mvp. The $34 buys the packaged Windows installer and 1-click setup; building from source is free.
In a SQLite file on your own server, with no telemetry.