The suite launched at $97. Every sale raises the price by $1, up to a hard cap of $997 during the 100-day build. Early buyers fund the build and get the best price; later buyers pay more for a more complete suite.
After all apps ship, the suite becomes $1,997 and the counter model ends. Individual apps are always available separately at /apps/ at their own one-time prices.
Already bought? You keep everything, forever. Every app that ships after your purchase joins your license at no extra cost — that's the point of buying early.