Self-hosted email campaigns over your own SMTP. Stop renting your audience back.
Agencies pay per-seat and per-client fees that scale with their success. Self-hosted, pay-once tools replace per-seat pricing with a flat cost that margins actually survive.
The tool this job usually means renting is Mailchimp, at $20+/mo (grows with your list) — roughly $240 a year, every year. Postbird does the job for a one-time $149 — running on infrastructure you control.
CSV import with dedupe and invalid-email reporting, public signup endpoint per list, CSV export, full status tracking (pending → subscribed → unsubscribed/bounced/complained).
For agencies, lists & subscribers pays off across every client account, with no per-seat math — and it's covered by the same one-time $149, not metered per month.
Signup → signed confirmation link; only confirmed subscribers get campaigns. Consent timestamp + IP stored for GDPR.
For agencies, double opt-in by default pays off across every client account, with no per-seat math — and it's covered by the same one-time $149, not metered per month.
Saved AND/OR filters — domain, name, custom fields, signup date, opened/clicked recent campaigns — with a live count while you edit.
For agencies, segments pays off across every client account, with no per-seat math — and it's covered by the same one-time $149, not metered per month.
One-time $149 for the packaged version — no per-contact pricing, no subscription to escalate as your list grows.
Amazon SES ($0.10 per 1,000 emails), Postmark or Mailgun credentials. You inherit their deliverability reputation; Postbird handles the queue and throttle.
CSV-import your list, drag blocks into an email, and send throttled campaigns with live progress and open/click reports.
Postbird is $149, once. Mailchimp at $20+/mo (grows with your list) — roughly $240 a year, every year. At 1,000 contacts, Mailchimp Standard costs more than Postbird every eight months, forever. Break-even is ~7 months — and the bigger your list gets, the more you save.
At 1,000 contacts, Mailchimp Standard costs more than Postbird every eight months, forever. Break-even is ~7 months — and the bigger your list gets, the more you save. Postbird costs $149 once; Mailchimp charges $20+/mo (grows with your list) — about $240 a year. For agencies, that fixed cost is the whole point: the tool is a one-time line item, not a monthly one.
Yes — MIT source at github.com/bensblueprints/postbird-mvp, always. $149 buys the packaged installer, 1-click setup and updates — and funds the open-source version.
Deliverability is your SMTP provider's job, and Postbird is honest about that: use SES or Postmark credentials and you inherit their IP reputation. Mailchimp's managed sending infrastructure is genuinely convenient if you'd rather not think about SPF/DKIM at all — that's what the monthly fee buys.