Quick answer
Yes — Redirectly is a one-time-purchase alternative to Rebrandly. It costs $24 once, while Rebrandly runs $29+/mo — about $348 per year, every year. Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue. It is for people who want the job done on their own hardware without a renewal date — not for teams that live inside Rebrandly's ecosystem.
The verdict
Switch to Redirectly if you are an individual or small team paying Rebrandly $29+/mo for work your own machine can do. Less than one month of Rebrandly buys Redirectly outright, redirect features and all.
Stay with Rebrandly if your workflow depends on its integrations, you need enterprise features (SSO, admin controls, SLAs), or your team is large enough that per-seat collaboration tooling is worth the bill. Redirectly does not try to replicate those.
Head to head
| Redirectly | Rebrandly | |
|---|---|---|
| Price | $24 once | $29+/mo |
| Rules | Unlimited | Plan-capped |
| Wildcard + regex | Yes | Enterprise-gated |
| Bulk CSV import | Yes | Higher tiers |
| Hit tracking | Yes | Yes |
| 404 to redirect rescue | Yes | No |
| Your data | Your SQLite file | Their cloud |
| Self-hosted | Yes | No |
| 5-year cost | $24 | $1,740 |
Where Rebrandly still wins
- Ecosystem and integrations. Established tools accumulate years of third-party integrations, templates and add-ons. If your workflow is wired into Rebrandly's ecosystem, switching means rebuilding that plumbing — a real cost.
- Team and enterprise features. Shared workspaces, granular permissions, SSO, audit logs and a vendor to call when something breaks — that is what the higher subscription tiers actually buy, and a pay-once app does not come with it.
- Familiarity and hiring. Rebrandly is the name people already know. Onboarding a team onto a tool nobody has used before takes time the subscription never charges for.
Where Redirectly wins
- Price, permanently. $24 once versus $348/yr for as long as you use it. There is no renewal, no seat count and no tier gate.
- Exact, wildcard and regex rules. 301, 302 or 307 status codes with $1 to $9 capture substitution and active/inactive toggles.
- Bulk CSV import/export. Dump hundreds of old-URL to new-URL mappings straight from a migration spreadsheet.
- Hit tracking per rule. Count, last hit and last referrer show which old URLs still get traffic, and tracking soft-fails so it can never break a redirect.
The math
Less than one month of Rebrandly buys Redirectly outright, redirect features and all.
- After 1 year: Redirectly has cost you $24 total — Rebrandly has cost $348.
- After 3 years: Redirectly is still $24 — the subscription is at $1,044.
- After 5 years: Redirectly is still $24 — the subscription is at $1,740.
Common questions
Is it really free on GitHub?
Yes, Redirectly is MIT-licensed at github.com/bensblueprints/redirect-manager-mvp. The $24 buys the packaged Windows installer and 1-click setup; building from source is free.
Where does my redirect data live?
In a SQLite file on your own server. It is 100% local: no telemetry, no external services.
Is this a subscription in disguise?
No. $24 once, no renewal, no plan caps on the number of rules.
Try Redirectly — $24, one time
Or get Redirectly plus every other app in the suite: the OneTimeSuite bundle is currently $97, one time.