Canva Pro is $12.99 a month, forever — $156 a year — and you still make one design at a time. Postcraft Templates is deliberately not another Canva: it's a batch machine that turns a content calendar into finished graphics. $19 once, 100% local, and it makes twenty posts from a spreadsheet.
This is the full pricing breakdown: what Canva Pro actually costs over one, two and three years, what Postcraft Templates gives you for $19 paid once, and the honest cases where the subscription is still the right call.
What Canva Pro actually costs you
At $12.99/mo, one Canva Pro subscription adds up to $156 every year — $468 over a three-year window, for software you stop owning the day you cancel. Postcraft Templates is $19 the day you buy it, and the meter never runs again.
| Postcraft Templates | Canva Pro | |
|---|---|---|
| Sticker price | $19 once | $12.99/mo |
| Cost after 1 year | $19 | $156 |
| Cost after 2 years | $19 | $312 |
| Cost after 3 years | $19 | $468 |
Three years in, the gap is $449 — and every year after that adds another $156 to the subscription side of the ledger.
Postcraft Templates vs Canva Pro, feature by feature
Price is only half the story — here's how the two line up on the things that decide day-to-day use:
| Postcraft Templates | Canva Pro | |
|---|---|---|
| Price | $19 once | $12.99/mo |
| Batch from CSV | Yes, core feature | Limited, cloud |
| Brand lock | Yes, template-enforced | Manual discipline |
| Multi-platform sizes in one export | Yes | One resize at a time |
| Works offline | Yes, 100% local | No |
| Content uploaded to a cloud | Never | Always |
| Full design freedom | No, presets by design | Yes |
| Source code | MIT, yours | Proprietary |
What you get for $19, once
Offline batch generator that renders a CSV of headlines into branded graphics at every platform size in one pass. The highlights:
- 🧱 Card presets — Quote, headline, stat, testimonial and image+headline cards, with every zone defined fractionally so one template renders at every size.
- 🎨 Locked brand kit — Background, panel, accent and text colors, font family and logo set once and applied to every graphic.
- 📑 CSV batch generation — Columns for headline, subtext, attribution and image, parsed by a zero-dependency RFC 4180 parser that handles quoted commas and newlines.
- 🔤 Auto-fit text — A shrink-to-fit engine wraps and scales long headlines so nothing ever overflows or clips.
Generate 20 near-identical branded cards a week from a content calendar and Postcraft pays for itself in month one.
Switching is 3 steps
- Buy once on Whop. One payment of $19 gets you the packaged Windows installer, or clone the MIT source at github.com/bensblueprints/social-media-graphics-templates-mvp and run it yourself for free.
- Install and lock your brand. Open the native Electron desktop app and set your colors, font and logo once — they apply to every graphic.
- Feed it a CSV. Point it at a spreadsheet of headlines and export every platform size in one pass to a folder you pick.
When paying Canva Pro is still the right call
Being straight about it: the subscription earns its keep in three situations. If your team is large enough that Canva Pro's collaboration features, permissions and admin controls are genuinely load-bearing; if your workflow is built on its integrations and leaving means rebuilding that plumbing; or if you have enterprise requirements — SSO, audit logs, SLAs, a vendor to call — that a pay-once app doesn't come with. Everyone else is paying $12.99/mo for a job that runs fine on hardware they already own.
If that's you, Postcraft Templates is $19, once. For the deeper dive, read the Postcraft Templates vs Canva Pro head-to-head.
Frequently asked questions
Is it really free on GitHub?
Yes — Postcraft Templates is MIT-licensed at github.com/bensblueprints/social-media-graphics-templates-mvp. The $19 buys the packaged Windows installer; building from source is free.
Is this a replacement for Canva?
No, and it's honest about that. Canva is a full design suite; Postcraft is a batch machine for repeatable branded posts. If you tweak every post by hand, keep Canva.
Does my content go to a cloud?
Never. It's 100% local — no accounts, no telemetry, and files land in a folder you pick.
More on Canva Pro pricing
Postcraft Templates — product page, demo & full feature list · All OneTimeSuite pricing breakdowns
Try Postcraft Templates — $19, once
Offline batch generator that renders a CSV of headlines into branded graphics at every platform size in one pass.