Rebrandly gates real redirect features behind $29+/month tiers, with rules plan-capped and everything in their cloud. Redirectly is the same job self-hosted: it runs as the actual redirect layer or exports rules for nginx and Cloudflare. $24, once.
If you've searched for a Rebrandly alternative, Redirectly is the pay-once option worth putting at the top of the list: Redirectly is $24, one time, and covers the same core job Rebrandly charges $29+/mo for.
What makes Redirectly the pick for 2026
- Exact, wildcard and regex rules — 301, 302 or 307 status codes with $1 to $9 capture substitution and active/inactive toggles.
- Bulk CSV import/export — Dump hundreds of old-URL to new-URL mappings straight from a migration spreadsheet.
- Hit tracking per rule — Count, last hit and last referrer show which old URLs still get traffic, and tracking soft-fails so it can never break a redirect.
- 404 rescue — Unmatched paths are logged with counts so you can convert a high-traffic 404 into a redirect rule in one click.
- UTM / query passthrough — Incoming ?utm_* params merge into the target URL via a per-rule toggle.
Redirectly vs Rebrandly, at a glance
| Redirectly | Rebrandly | |
|---|---|---|
| Price | $24 once | $29+/mo |
| Rules | Unlimited | Plan-capped |
| Wildcard + regex | Yes | Enterprise-gated |
| Bulk CSV import | Yes | Higher tiers |
| Hit tracking | Yes | Yes |
| 404 to redirect rescue | Yes | No |
| Your data | Your SQLite file | Their cloud |
| Self-hosted | Yes | No |
Less than one month of Rebrandly buys Redirectly outright, redirect features and all.
Common questions
Is it really free on GitHub?
Yes, Redirectly is MIT-licensed at github.com/bensblueprints/redirect-manager-mvp. The $24 buys the packaged Windows installer and 1-click setup; building from source is free.
Where does my redirect data live?
In a SQLite file on your own server. It is 100% local: no telemetry, no external services.
Is this a subscription in disguise?
No. $24 once, no renewal, no plan caps on the number of rules.
The bottom line
Redirectly won't out-feature Rebrandly on every axis — no subscription tool with a bigger team and a bigger roadmap loses on everything. But for the core job, $24 once against $29+/mo forever is a trade most people should at least look at. Redirectly is part of OneTimeSuite, a catalog of pay-once apps that replace subscription SaaS.
Try Redirectly — $24, once
Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue.