Rebrandly costs $29+/mo — and unlike a tool you buy once, that bill never stops. Over three years that's roughly $1,044 for software doing a job your own hardware could just as easily do.
Where the subscription actually goes
$29+/mo is the sticker price. It compounds: cancel and you typically lose access to your own history, and most plans ratchet the price up as you add usage, seats or storage — the bill rarely stays flat for long.
Redirectly: the pay-once alternative
Redirectly does the same core job for $24, once. Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue.
| Redirectly | Rebrandly | |
|---|---|---|
| Price | $24 once | $29+/mo |
| Rules | Unlimited | Plan-capped |
| Wildcard + regex | Yes | Enterprise-gated |
| Bulk CSV import | Yes | Higher tiers |
| Hit tracking | Yes | Yes |
| 404 to redirect rescue | Yes | No |
| Your data | Your SQLite file | Their cloud |
| Self-hosted | Yes | No |
Less than one month of Rebrandly buys Redirectly outright, redirect features and all.
Is the subscription ever still worth it?
If you need Rebrandly's specific ecosystem, integrations or managed infrastructure and that's genuinely load-bearing for you, the subscription earns its keep — that's a real trade-off, not a trick. Redirectly is for everyone else: people paying every month for a job that runs fine on hardware they already own.
Try Redirectly — $24, once
Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue.