Rebrandly gates real redirect features behind $29+/month tiers, with rules plan-capped and everything in their cloud. Redirectly is the same job self-hosted: it runs as the actual redirect layer or exports rules for nginx and Cloudflare. $24, once.
This is the full pricing breakdown: what Rebrandly actually costs over one, two and three years, what Redirectly gives you for $24 paid once, and the honest cases where the subscription is still the right call.
What Rebrandly actually costs you
At $29+/mo, one Rebrandly subscription adds up to $348 every year — $1,044 over a three-year window, for software you stop owning the day you cancel. Redirectly is $24 the day you buy it, and the meter never runs again.
| Redirectly | Rebrandly | |
|---|---|---|
| Sticker price | $24 once | $29+/mo |
| Cost after 1 year | $24 | $348 |
| Cost after 2 years | $24 | $696 |
| Cost after 3 years | $24 | $1,044 |
Three years in, the gap is $1,020 — and every year after that adds another $348 to the subscription side of the ledger.
Redirectly vs Rebrandly, feature by feature
Price is only half the story — here's how the two line up on the things that decide day-to-day use:
| Redirectly | Rebrandly | |
|---|---|---|
| Price | $24 once | $29+/mo |
| Rules | Unlimited | Plan-capped |
| Wildcard + regex | Yes | Enterprise-gated |
| Bulk CSV import | Yes | Higher tiers |
| Hit tracking | Yes | Yes |
| 404 to redirect rescue | Yes | No |
| Your data | Your SQLite file | Their cloud |
| Self-hosted | Yes | No |
What you get for $24, once
Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue. The highlights:
- 🎯 Exact, wildcard and regex rules — 301, 302 or 307 status codes with $1 to $9 capture substitution and active/inactive toggles.
- 📥 Bulk CSV import/export — Dump hundreds of old-URL to new-URL mappings straight from a migration spreadsheet.
- 📈 Hit tracking per rule — Count, last hit and last referrer show which old URLs still get traffic, and tracking soft-fails so it can never break a redirect.
- 🚑 404 rescue — Unmatched paths are logged with counts so you can convert a high-traffic 404 into a redirect rule in one click.
Less than one month of Rebrandly buys Redirectly outright, redirect features and all.
Switching is 3 steps
- Buy once on Whop. One payment of $24 gets the packaged Windows installer, or clone the MIT source at github.com/bensblueprints/redirect-manager-mvp and run it yourself for free.
- Deploy or run desktop. Docker-compose onto a $5 VPS to run it public, or run the desktop build locally with data in your user profile.
- Point traffic at it. Aim DNS or your reverse proxy at Redirectly, import your CSV of mappings, and every unmatched GET is matched against your active rules.
When paying Rebrandly is still the right call
Being straight about it: the subscription earns its keep in three situations. If your team is large enough that Rebrandly's collaboration features, permissions and admin controls are genuinely load-bearing; if your workflow is built on its integrations and leaving means rebuilding that plumbing; or if you have enterprise requirements — SSO, audit logs, SLAs, a vendor to call — that a pay-once app doesn't come with. Everyone else is paying $29+/mo for a job that runs fine on hardware they already own.
If that's you, Redirectly is $24, once. For the deeper dive, read the Redirectly vs Rebrandly head-to-head or the full Rebrandly comparison.
Frequently asked questions
Is it really free on GitHub?
Yes, Redirectly is MIT-licensed at github.com/bensblueprints/redirect-manager-mvp. The $24 buys the packaged Windows installer and 1-click setup; building from source is free.
Where does my redirect data live?
In a SQLite file on your own server. It is 100% local: no telemetry, no external services.
Is this a subscription in disguise?
No. $24 once, no renewal, no plan caps on the number of rules.
More on Rebrandly pricing
Redirectly — product page, demo & full feature list · All OneTimeSuite pricing breakdowns
Try Redirectly — $24, once
Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue.