Redirectly and Rebrandly solve the same problem from opposite directions: one is source-available software you can own outright for $24, the other is a subscription at $29+/mo run entirely on someone else's servers.
Head to head
| Redirectly | Rebrandly | |
|---|---|---|
| Price | $24 once | $29+/mo |
| Rules | Unlimited | Plan-capped |
| Wildcard + regex | Yes | Enterprise-gated |
| Bulk CSV import | Yes | Higher tiers |
| Hit tracking | Yes | Yes |
| 404 to redirect rescue | Yes | No |
| Your data | Your SQLite file | Their cloud |
| Self-hosted | Yes | No |
What Redirectly does well
- Exact, wildcard and regex rules — 301, 302 or 307 status codes with $1 to $9 capture substitution and active/inactive toggles.
- Bulk CSV import/export — Dump hundreds of old-URL to new-URL mappings straight from a migration spreadsheet.
- Hit tracking per rule — Count, last hit and last referrer show which old URLs still get traffic, and tracking soft-fails so it can never break a redirect.
- 404 rescue — Unmatched paths are logged with counts so you can convert a high-traffic 404 into a redirect rule in one click.
What Rebrandly still does better
There's a real reason Rebrandly costs what it does: a bigger team, broader integrations and dedicated support behind it. If that ecosystem is genuinely what you need, it's worth paying for.
Which one should you pick
If your workflow depends on Rebrandly's specific integrations or you'd rather not run anything yourself, stay put — that's a legitimate call. If you're comfortable owning the tool and want to stop paying $29+/mo for a job your own hardware can do, Redirectly pays for itself and then some: less than one month of Rebrandly buys Redirectly outright, redirect features and all.
Try Redirectly — $24, once
Self-hosted redirect layer with wildcard and regex rules, hit tracking and 404 rescue.