Splitpoint and VWO solve the same problem from opposite directions: one is source-available software you can own outright for $49, the other is a subscription at $199/mo run entirely on someone else's servers.
Head to head
| Splitpoint | VWO | |
|---|---|---|
| Price | $49 once | $199/mo |
| Visitors | Unlimited | Plan-capped |
| A/B experiments + significance | Yes (z-test, CI, lift) | Yes |
| Feature flags + % rollout | Yes | Higher tiers |
| Mutual exclusion groups | Yes | Yes |
| Data location | Your server | Their cloud |
| Visual WYSIWYG editor, heatmaps, ML targeting | No | Yes |
What Splitpoint does well
- Experiments — Control plus N variants, weighted traffic split, holdout percentage, and URL/device targeting.
- Goals two ways — A JS track() call, or automatic conversion when a visitor hits a matching pageview URL.
- Tiny SDK — Vanilla JS under 3KB, no dependencies, never touches the DOM; assignments stick via deterministic hashing and localStorage so there is no flicker.
- React hook wrapper — An included hook for wiring code-level tests directly into your components.
What VWO still does better
There's a real reason VWO costs what it does: a bigger team, broader integrations and dedicated support behind it. If that ecosystem is genuinely what you need, it's worth paying for.
Which one should you pick
If your workflow depends on VWO's specific integrations or you'd rather not run anything yourself, stay put — that's a legitimate call. If you're comfortable owning the tool and want to stop paying $199/mo for a job your own hardware can do, Splitpoint pays for itself and then some: less than one month of VWO covers Splitpoint forever — and it never tiers you by traffic.
Try Splitpoint — $49, once
Self-hosted experiments, a sub-3KB SDK and a real z-test — no per-visitor pricing.