VWO costs $199/mo — and unlike a tool you buy once, that bill never stops. Over three years that's roughly $7,164 for software doing a job your own hardware could just as easily do.
Where the subscription actually goes
$199/mo is the sticker price. It compounds: cancel and you typically lose access to your own history, and most plans ratchet the price up as you add usage, seats or storage — the bill rarely stays flat for long.
Splitpoint: the pay-once alternative
Splitpoint does the same core job for $49, once. Self-hosted experiments, a sub-3KB SDK and a real z-test — no per-visitor pricing.
| Splitpoint | VWO | |
|---|---|---|
| Price | $49 once | $199/mo |
| Visitors | Unlimited | Plan-capped |
| A/B experiments + significance | Yes (z-test, CI, lift) | Yes |
| Feature flags + % rollout | Yes | Higher tiers |
| Mutual exclusion groups | Yes | Yes |
| Data location | Your server | Their cloud |
| Visual WYSIWYG editor, heatmaps, ML targeting | No | Yes |
Less than one month of VWO covers Splitpoint forever — and it never tiers you by traffic.
Is the subscription ever still worth it?
If you need VWO's specific ecosystem, integrations or managed infrastructure and that's genuinely load-bearing for you, the subscription earns its keep — that's a real trade-off, not a trick. Splitpoint is for everyone else: people paying every month for a job that runs fine on hardware they already own.
Try Splitpoint — $49, once
Self-hosted experiments, a sub-3KB SDK and a real z-test — no per-visitor pricing.