Splitpoint vs VWO pricing: $7,164 vs $49 once

OneTimeSuite Blog · Published 2026-07-21

VWO is $199/mo and Optimizely is talk-to-sales — both meter your traffic and keep your results in their cloud. Splitpoint defines experiments, assigns visitors with a tiny SDK and reads significance with a proper two-proportion z-test, all on your own server. $49, once.

This is the full pricing breakdown: what VWO actually costs over one, two and three years, what Splitpoint gives you for $49 paid once, and the honest cases where the subscription is still the right call.

What VWO actually costs you

At $199/mo, one VWO subscription adds up to $2,388 every year — $7,164 over a three-year window, for software you stop owning the day you cancel. Splitpoint is $49 the day you buy it, and the meter never runs again.

Three years in, the gap is $7,115 — and every year after that adds another $2,388 to the subscription side of the ledger.

Splitpoint vs VWO, feature by feature

Price is only half the story — here's how the two line up on the things that decide day-to-day use:

What you get for $49, once

Self-hosted experiments, a sub-3KB SDK and a real z-test — no per-visitor pricing. The highlights:

• 🧪 Experiments — Control plus N variants, weighted traffic split, holdout percentage, and URL/device targeting.
• 🎯 Goals two ways — A JS track() call, or automatic conversion when a visitor hits a matching pageview URL.
• 🪶 Tiny SDK — Vanilla JS under 3KB, no dependencies, never touches the DOM; assignments stick via deterministic hashing and localStorage so there is no flicker.
• ⚛️ React hook wrapper — An included hook for wiring code-level tests directly into your components.

Less than one month of VWO covers Splitpoint forever — and it never tiers you by traffic.

Switching is 3 steps

1. Buy once on Whop. One payment of $49 gets you the packaged Windows installer with updates, or clone the MIT source at github.com/bensblueprints/ab-testing-tool-mvp and run it free.
2. Run desktop or deploy. Run it as a Windows desktop app, or docker compose onto a $5 VPS when you need it public.
3. Drop in the SDK. Add the sp.js tag, call getVariant to branch your UI, and track() on conversion.

When paying VWO is still the right call

Being straight about it: the subscription earns its keep in three situations. If your team is large enough that VWO's collaboration features, permissions and admin controls are genuinely load-bearing; if your workflow is built on its integrations and leaving means rebuilding that plumbing; or if you have enterprise requirements — SSO, audit logs, SLAs, a vendor to call — that a pay-once app doesn't come with. Everyone else is paying $199/mo for a job that runs fine on hardware they already own.

If that's you, Splitpoint is $49, once. For the deeper dive, read the Splitpoint vs VWO head-to-head.

Frequently asked questions

Is it really free on GitHub?
Yes — Splitpoint is MIT-licensed at github.com/bensblueprints/ab-testing-tool-mvp. The $49 buys the packaged Windows installer and updates; building from source is free.

Can I trust the statistics?
It runs a pooled two-proportion z-test and reports the two-tailed p-value, confidence and Wald 95% CI. Standard caveats apply: fix your sample size up front, do not peek-and-stop the moment a result looks significant, and remember 1 in 20 winners at 95% is noise.

Is this a subscription in disguise?
No. $49 once, no renewal, no per-visitor metering. Your experiment data lives on your own server.

More on VWO pricing

Splitpoint — product page, demo & full feature list · All OneTimeSuite pricing breakdowns