The price anchor
| UTMcraft | UTM.io | |
|---|---|---|
| Monthly | $0 — no subscription | $29/mo |
| Annual | $0 after purchase | $348 |
| 5-year total | $19 | $1,740 |
| 10-year total | $19 | $3,480 |
Subscription figures from the vendor's published pricing ($29/mo, ~$348/yr); the UTMcraft column is the full price, paid once.
Break-even analysis
Costs less than one month of UTM.io, then tracks your links for free on your own domain.
- After 1 year: UTMcraft has cost you $19 total — UTM.io has cost $348.
- After 3 years: UTMcraft is still $19 — the subscription is at $1,044.
- After 5 years: UTMcraft is still $19 — the subscription is at $1,740.
What you get for $19 once
- Builder with autocomplete. Source, medium, campaign, term and content fields suggest from your own history with a live URL preview as you type.
- Auto-normalization. Every value is lowercased with spaces turned to underscores, so Email, email and E-mail can never split your analytics again.
- Naming-convention enforcer. Optionally lock utm_source and utm_medium to team-approved lists, with off-list values rejected with a helpful error.
- Bulk generator. Paste a CSV of variants and get tagged links plus short codes at once, with per-row error reporting.
- Click tracking via short links. Share a redirect short link that records referrer, device, country from geo headers and time, then 302s to the tagged URL.
- No renewal, ever. The license does not expire and there is no per-seat meter — $19 is the whole price.
Pricing questions
Is it really free on GitHub?
Yes — UTMcraft is MIT-licensed at github.com/bensblueprints/utm-campaign-builder-mvp. The $19 buys the packaged installer and updates; building from source is free.
Where does my click data live?
On your server. UTMcraft is self-hosted, so short links run on your own domain and the click data stays in your own SQLite file.
Does it replace UTM.io completely?
No. UTM.io's browser extension and team workspaces are real conveniences for big orgs. For a founder, freelancer or small team that needs consistent links and honest click counts, UTMcraft does the job for less than one month.
UTMcraft — $19, one time
Or get UTMcraft plus every other app in the suite: the OneTimeSuite bundle is currently $97, one time.