OneTimeConsistent campaign links and honest click counts on your own domain.
UTM.io charges $29 a month to fill out a form with dropdowns. UTMcraft is $19 once, self-hosted, and the click data is yours. Build consistently-tagged campaign links with autocomplete and a naming-convention enforcer, generate 10 ad-set variants from CSV in one shot, and track real clicks through your own redirect short links. Your click data is not a subscription.
UTMcraft in 60 seconds
Everything in the box
Self-hosted UTM builder with naming enforcement, bulk CSV generation and click-tracking dashboards.
Builder with autocomplete
Source, medium, campaign, term and content fields suggest from your own history with a live URL preview as you type.
Auto-normalization
Every value is lowercased with spaces turned to underscores, so Email, email and E-mail can never split your analytics again.
Naming-convention enforcer
Optionally lock utm_source and utm_medium to team-approved lists, with off-list values rejected with a helpful error.
Bulk generator
Paste a CSV of variants and get tagged links plus short codes at once, with per-row error reporting.
Click tracking via short links
Share a redirect short link that records referrer, device, country from geo headers and time, then 302s to the tagged URL.
Dashboards
Clicks over time, by source, by medium, by device and top links across 7, 30 and 90-day ranges.
Campaign groups
Bundle links per launch and compare channels with roll-up click counts.
CSV export
Every link with its full UTM set, short link and click count.
UTMcraft vs UTM.io
UTM.io charges $29/mo. Here's what actually differs.
| UTMcraft | UTM.io | |
|---|---|---|
| Price | $19 once | $29+/mo |
| Yearly cost | $0 after purchase | $348+ |
| Naming-convention enforcement | Yes | Yes |
| Autocomplete from history | Yes | Yes |
| Bulk CSV generation | Yes | Yes |
| Short links + click tracking | Yes, your domain | Yes, their domain |
| Chrome extension / integrations | No | Yes |
| Your click data on your server | Yes | No |
Costs less than one month of UTM.io, then tracks your links for free on your own domain.
Pick how you pay
Subscriptions if you want them — but the whole point is the lifetime tier.
Up and running in three steps
Buy once on Whop
One payment of $19 gets you the packaged installer, or clone the MIT source and deploy it yourself for free.
Deploy on your own server
Run the desktop app to build links, or stand it up on a $5 VPS with Docker so your short links work publicly.
Build, share, track
Generate tagged links in bulk, share the short links, and watch clicks by source, medium and device.
Fair questions
Is it really free on GitHub?
Yes — UTMcraft is MIT-licensed at github.com/bensblueprints/utm-campaign-builder-mvp. The $19 buys the packaged installer and updates; building from source is free.
Where does my click data live?
On your server. UTMcraft is self-hosted, so short links run on your own domain and the click data stays in your own SQLite file.
Does it replace UTM.io completely?
No. UTM.io's browser extension and team workspaces are real conveniences for big orgs. For a founder, freelancer or small team that needs consistent links and honest click counts, UTMcraft does the job for less than one month.
Related tools
More pay-once apps from the OneTimeSuite catalog.
More about UTMcraft
Every page we publish about this app — comparisons, personas, platforms and the problems it solves.
For you
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Stop renting. Own UTMcraft.
Self-hosted UTM builder with naming enforcement, bulk CSV generation and click-tracking dashboards.
Get UTMcraft — $49 forever