🧷 UTMcraft
Consistent campaign links and honest click counts on your own domain.
UTMcraft at a glance
| Price | $19, once — no renewal |
| Replaces | UTM.io at $29/mo — roughly $348 a year, every year |
| Type | Self-hosted web app |
| Platforms | Your own server (VPS / Docker), any browser |
| Category | Marketing & SEO |
UTMcraft features
🔗 Builder with autocomplete
Source, medium, campaign, term and content fields suggest from your own history with a live URL preview as you type.
🧹 Auto-normalization
Every value is lowercased with spaces turned to underscores, so Email, email and E-mail can never split your analytics again.
🔒 Naming-convention enforcer
Optionally lock utm_source and utm_medium to team-approved lists, with off-list values rejected with a helpful error.
📦 Bulk generator
Paste a CSV of variants and get tagged links plus short codes at once, with per-row error reporting.
📊 Click tracking via short links
Share a redirect short link that records referrer, device, country from geo headers and time, then 302s to the tagged URL.
📈 Dashboards
Clicks over time, by source, by medium, by device and top links across 7, 30 and 90-day ranges.
🗂 Campaign groups
Bundle links per launch and compare channels with roll-up click counts.
📤 CSV export
Every link with its full UTM set, short link and click count.
$19 once — that's the whole pricing page
UTM.io charges $29/mo — roughly $348 a year, every year. UTMcraft is a single payment, and it keeps working whether or not we ever sell another copy.
Or get UTMcraft inside the full suite — every app in the catalog, currently $97 for the bundle. See the bundle →
UTMcraft guides & pages
Honest answers
Is it really free on GitHub?
Yes — UTMcraft is MIT-licensed at github.com/bensblueprints/utm-campaign-builder-mvp. The $19 buys the packaged installer and updates; building from source is free.
Where does my click data live?
On your server. UTMcraft is self-hosted, so short links run on your own domain and the click data stays in your own SQLite file.
Does it replace UTM.io completely?
No. UTM.io's browser extension and team workspaces are real conveniences for big orgs. For a founder, freelancer or small team that needs consistent links and honest click counts, UTMcraft does the job for less than one month.