Agencies

UTMcraft for Agencies: Consistent campaign links and honest click counts on your own

Consistent campaign links and honest click counts on your own domain.

Agencies pay per-seat and per-client fees that scale with their success. Self-hosted, pay-once tools replace per-seat pricing with a flat cost that margins actually survive.

The tool this job usually means renting is UTM.io, at $29/mo — roughly $348 a year, every year. UTMcraft does the job for a one-time $19 — running on infrastructure you control.

Fit check

Why it fits how agencies work

🔗 Builder with autocomplete

Source, medium, campaign, term and content fields suggest from your own history with a live URL preview as you type.

For agencies, builder with autocomplete pays off across every client account, with no per-seat math — and it's covered by the same one-time $19, not metered per month.

🧹 Auto-normalization

Every value is lowercased with spaces turned to underscores, so Email, email and E-mail can never split your analytics again.

For agencies, auto-normalization pays off across every client account, with no per-seat math — and it's covered by the same one-time $19, not metered per month.

🔒 Naming-convention enforcer

Optionally lock utm_source and utm_medium to team-approved lists, with off-list values rejected with a helpful error.

For agencies, naming-convention enforcer pays off across every client account, with no per-seat math — and it's covered by the same one-time $19, not metered per month.

Workflow

A typical workflow

STEP 01

Buy once on Whop

One payment of $19 gets you the packaged installer, or clone the MIT source and deploy it yourself for free.

STEP 02

Deploy on your own server

Run the desktop app to build links, or stand it up on a $5 VPS with Docker so your short links work publicly.

STEP 03

Build, share, track

Generate tagged links in bulk, share the short links, and watch clicks by source, medium and device.

What it costs, honestly

UTMcraft is $19, once. UTM.io at $29/mo — roughly $348 a year, every year. Costs less than one month of UTM.io, then tracks your links for free on your own domain.

FAQ

Agencies ask

Is UTMcraft worth it for agencies?

Costs less than one month of UTM.io, then tracks your links for free on your own domain. UTMcraft costs $19 once; UTM.io charges $29/mo — about $348 a year. For agencies, that fixed cost is the whole point: the tool is a one-time line item, not a monthly one.

Is it really free on GitHub?

Yes — UTMcraft is MIT-licensed at github.com/bensblueprints/utm-campaign-builder-mvp. The $19 buys the packaged installer and updates; building from source is free.

Where does my click data live?

On your server. UTMcraft is self-hosted, so short links run on your own domain and the click data stays in your own SQLite file.

Own UTMcraft forever — $19